Turnaround & Growth Strategy

When sales are flat, declining, or not meeting expectations.

We investigate the factors holding growth back—from audience definition and market priorities to media strategy and the path from awareness to purchase. Then we build a practical plan around the opportunities most likely to matter.

Typical engagements: Sales-decline diagnosis, market prioritization, audience strategy, conversion-funnel analysis, growth planning.

Strategic & Financial Audits

When you need to know whether your marketing investment is delivering its full potential.

We independently examine strategy, audience targeting, buying practices, pricing, measurement, and performance. The goal is to identify inefficiencies, test assumptions, and establish a clearer basis for investment decisions.

Typical engagements: Media buying audits, pricing and vendor reviews, campaign-performance assessments, budget allocation, measurement reviews.

Media Strategy, Planning & Buying

When your investment needs to work harder.

We develop media strategies around business objectives, audience behavior, local market opportunities, and channel performance—not a predetermined media mix. We can support planning, negotiation, execution, and ongoing optimization across traditional and digital channels.

Typical engagements: Media planning, buying, negotiation, paid search, programmatic, video/CTV, audio, social, out-of-home, and cross-channel optimization.

Agency & Executive Advisory

When you need experienced leadership without adding a full-time executive.

Prospero can support a pitch, provide an outside perspective on a difficult client challenge, fill a temporary strategic or operational gap, or help an agency develop and improve its media offering. The work is collaborative, senior-led, and designed around the need at hand.

Typical engagements: Pitch strategy, client problem-solving, interim leadership, agency operating models, in-house media transitions, and specialist support.

Start with the business challenge. Not the media plan.

We don’t begin by deciding which channels to buy. We begin by understanding the business objective, the audience, the barriers to growth, and the evidence.

Then we determine what role each channel, message, and investment should play—and how we will know whether it is working.

The Prospero approach

• Diagnose before prescribing. Understand the real problem before recommending a solution.

• Give every channel a job. Connect investment to a defined objective.

• Challenge conventional thinking. Look for opportunities that standard plans may overlook.

• Measure what matters. Focus on business outcomes, not just activity or impressions.

• Stay hands-on. Senior experience is involved in the work, not just the sales pitch.

Let’s solve the problem others are missing.

You may not need more advertising, another agency, or a bigger budget. You may need a different view of the problem.

Let’s discuss your business challenge and determine where Prospero can make a difference.