Imagine having a media maverick at your disposal who's not just seen it all but shaped the landscape of advertising for over three decades. That's exactly what I bring to the table for you.

That experience has taught me that the biggest business challenges rarely have simple, off-the-shelf solutions. Sometimes the answer isn't more advertising, a bigger budget, or another agency. It's a different way of looking at the problem.

That's the perspective I bring to Prospero: the ability to connect strategy, media, audience behavior, and business performance to uncover opportunities others may miss.

From helping launch MediaVest to revolutionizing TN Media, I've been at the forefront of media strategy and operations innovation. Remember when the Victoria's Secret Fashion Show first graced television screens? That was my brainchild. I've turned stagnant brands into industry leaders and pioneered digital media strategies when others were still clinging to traditional methods.

My career reads like a who's who of advertising giants - Initiative Media, McCann-Erickson, Saatchi & Saatchi working with blue-chip clients like P&G, Nestle, and Campbell's Soup Company - where I honed my skills before embarking on a 20-year journey as a media agency owner. During this time, I've consistently outperformed larger, more established agencies in pitches, helped turnaround many stagnant or declining brands, and pioneered programmatic media buying.

But I'm not just about past glories. As the former vice-chair of the Alliance For Audited Media, I’ve been working with the ad industry not-for-profit to combat fraud in media buying. This demonstrates my ongoing commitment to integrity, honesty, and innovation in our industry.

I bring a unique blend of entrepreneurial spirit and corporate expertise. I'm eager to inject this dynamic energy into your team, driving growth and pushing boundaries in the ever-evolving media landscape.

I’ve been consistently at the forefront of emerging media trends and technologies and I have a track record of pioneering new approaches that drive results.

I'm eager to leverage my unique blend of strategic vision, operational expertise, and innovative thinking to propel your organization to new heights in today's complex media landscape.

Let's discuss how my track record of transforming brands and pioneering media strategies can propel your organization to new heights. I'm confident that my wealth of experience, industry relationships, and innovative approach make me an ideal fit to help you grow.

What experience has taught me

I've learned that the obvious problem isn't always the real problem.

A sales decline may look like a media issue when the real opportunity lies in market selection, audience strategy, or the path from interest to purchase. An expensive media plan may be underperforming because it reaches too broadly, invests in the wrong places, or measures activity instead of business impact.

I don't start with a predetermined media mix or a standard solution. I start by understanding the business challenge, questioning the assumptions behind it, and identifying where a different approach can make a difference.

And I stay involved. Prospero brings senior-level thinking and hands-on execution together, so the people developing the strategy are connected to the work required to make it succeed.

Why Prospero

With five company launches and four exits, decades of media and agency experience, and a track record of helping brands and businesses navigate difficult challenges, I bring both strategic perspective and practical operating experience to the table.

Prospero is designed for organizations that need experienced thinking, direct senior involvement, and a fresh perspective on problems that aren't responding to conventional solutions.

The goal isn't to sell you more services. It's to help you see the opportunity more clearly—and build a strategy to capture it.

Let's talk about the challenge you're facing.